Youth Corp Singapore
The Youth Corps Singapore project engages young people in community service to foster a sense of civic responsibility and social awareness. Participants volunteer in various initiatives addressing social issues such as poverty, education, and environmental sustainability. Through hands-on experiences, they develop leadership skills and contribute positively to society’s well-being.
TD Ameritrade
The campaign tells the TD Ameritrade story of Stephen, an ordinary guy from middle management who has “gone big” by trading with TD Ameritrade. The beauty of the persona lies in the contrast between the prosaic world of the main character getting on with the daily grind, and the excitement that he feels inside. He’s got a secret, and this gives him the confidence to express his inner cool.
Plan W
Diageo’s Plan W project focuses on gender equality and empowerment, aiming to increase female representation in leadership roles. Through targeted initiatives like mentoring, training, and flexible work arrangements, they strive to create a more inclusive workplace. The project aims to foster diversity and drive positive cultural change within the company.